General Store’s, dare I say, “Pop Up” Shop in FSC SF!

In an ongoing cross promotional effort to increase awareness of our brand on the west coast, we have been creating installations and “pop up” shops (for lack of less buzz worthy terms), to drive traffic to our favorite artist’s and destinations.

The current installation comes from our friend’s Mason St. Peter and Serena Mitnik-Miller, the owners of the General Store in San Francisco’s Sunset District. Mason and Serena have been instrumental in creating a burgeoning community in the often overlooked beach-side neighborhood. The General Store, true to its name, carries a variety of hand-crafted products from local artisans and various vintage sources. Their inventory includes kitchen and household items, furniture, clothing, plants, books, jewelry, and other goods.

Everything is beautifully and simply crafted in an East Coast-chic-minimalism-meets-West Coast-rustic-comfort kind of way. The best part is that all of their products are functional items that you will actually use! It’s like the Eames and your uncle who you haven’t seen in ages because he moved up the mountain to get away from things took over a 1970’s Sears and asked Harry Bertoia to build it! Ok, that was a bit excessive, but you got a pretty good image right? Anyway, just look them up. You’ll like their stuff, and they’re really really sweet people.

The items in our SF shop are for sale, and if you have any questions about them, feel free to stop by the shop, drop us a line, or give us a call. We can shop as well.

If you or someone you know might be interested in doing an installation in the SF shop, feel free to contact Riki via email at riki@freemanssportingclub.com